Bigger is better—that’s the clear message of the TV industry in 2025. Global leaders like Samsung, TCL, and Hisense are pushing boundaries with 115- and 116-inch mega TVs, while Chinese brands are racing to dominate the 100-inch battlefield.
Why Bigger Screens Are BoomingIn recent years, ultra-large TVs (98 inches and above) have shifted from niche to mainstream. Shipments of large LCD panels surged from just 510,000 units in 2023 to 1.27 million in 2024—an incredible 147% jump. In 2025, global shipments are expected to reach nearly 1.9 million units.
China is leading this transformation. In 2024, Chinese consumers bought 550,000 ultra-large TVs. By 2025, sales are set to soar 55% to 850,000 units, and then exceed 1.2 million in 2026.
The Role of Brands and PricesChinese brands are at the center of this trend. Hisense, TCL, Skyworth, and Xiaomi together hold over 85% of the local market, while new players like Dreame are also joining the race with 100-inch products.
At the same time, prices are dropping fast. The average price of a 100-inch TV in China has fallen from RMB 19,713 in 2022 to just RMB 12,941 in early 2025, and is expected to dip below RMB 11,000 by 2026. With government subsidies and e-commerce promotions, consumers now see giant screens as both aspirational and attainable.
Changing Consumer MindsetsPeople are no longer asking “Is my room big enough for a 100-inch TV?” Instead, campaigns like “Three meters for 100 inches” are convincing families that large screens are perfect for everyday living rooms. At the same time, demand for immersive sound and picture quality is reinforcing the shift toward bigger, premium TVs.
Looking AheadWith strong supply from panel makers, enthusiastic brand participation, and falling prices, ultra-large TVs are on track to redefine the global high-end TV market. What was once a luxury is quickly becoming the new normal—and the future of home entertainment looks bigger than ever.
Partner With UsAt Guangzhou Yaogang Electronic Technology Co., Ltd., we specialize in wholesale LCD screens from 32" to 100". Whether you’re sourcing panels for manufacturing, retail, or large-scale projects, we can provide stable supply, competitive prices, and reliable service.
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